Entrepreneurship Development in Holy Cities
The Ministry of Skill Development and Entrepreneurship (MSDE), Government of India, has desired to implement a Pilot Project on Promoting Entrepreneurship Development in Holy Cities of Varanasi (Uttar Pradesh), Haridwar (Uttarakhand) and Pandharpur (Maharashtra). NIESBUD is implementing organization for the Pilot Project. NIESBUD, being the Implementing Agency is implementing the Pilot Project with selected Local Implementing Agencies (LIAs).
Actionables
- Administration of Survey for identification of Grey Parts which require Intervention for Entrepreneurship Development in Context of Religious Tourism – 3 Months
- Capacity Building of Existing Stakeholders
- Entrepreneurship Development Interventions
- Communication Involvement, Engagement and Training
- Promotion and Improvement of income generation activities in Religious Tourism through mentoring and handholding
Objectives of the Project
- To identify the economic dimensions in Holy Cities.
- To map and prioritize major economic activities in religious tourism in the identified holy cities.
- To conduct surveys in order to carry out an elaborate skill audit with respect to religious tourism for assessing skill gaps.
- To identify the beneficiaries for the programme, mobilize them and conduct community awareness.
- To promote entrepreneurial activities related with religious tourism in the identified holy cities in two broad areas – i. new entrepreneur creation, ii. Scale up of existing enterprises.
- To establish a local project management unit (PMU) and to provide last mile mentoring support to existing and new entrepreneurs including capacity building, strategic advice and legal compliance
- The expected outputs (entrepreneurial activities based upon locally available skills, market demand, induced skills etc.) at the end of the project are Setting up and expanding Micro and Small enterprises in - Manufacturing sector, Service enterprises, Trading etc.
Expected outcome of Project
- Growth of economic activities in the respective Holy Cities
- Growth of income & savings of the local residents
- Growth in employment opportunities
- Increased number of self-employment
- Growth in business of Banks and micro-financing institutions
- Development of a validated Model for Economic development for areas of religious tourism
Activities to be Undertaken
| S. No. | Activity |
|---|---|
| 1 | Establishing a local project management unit (PMU) |
| 2 | Identification of the economic dimensions in Holy Cities |
| 3 | Mapping and prioritizing major economic activities in religious tourism in the holy city |
| 4 | Conducting Scoping Study after analyzing value chains for identification of Grey Parts which require Intervention for Entrepreneurship Development in Context of Religious Tourism |
| 5 | Identification of the beneficiaries for the program, mobilizing them and conduct of community awareness |
| 6 |
Design and Develop Training Programs after analyzing value chains in consultation with NIESBUD
|
| 7 | Capacity Building of identified beneficiaries for the project through direct and indirect interventions – Phase 1 |
| 8 |
|
| 9 | Capacity Building of identified beneficiaries for the project through direct and indirect interventions – Phase 2 |
| 10 |
|
| 11 | Any Other Activity if Required |
| 12 | Project Closure |
Project Progress
VARANASI
Local Implementing Agency - M/s AMS (Academy of Management Studies), New Delhi
Progress:
- MoU Signed between NIESBUD & LIA.
- Establishment of PMU
- PMU Team Onboarding
- Exploration of economic dimensions pertaining to religious tourism
- Identification of potential sectors for starting an enterprise with regards to religious tourism
- Identification of Stakeholders
- Development of Questionnaires for Scoping Studies
HARIDWAR
Local Implementing Agency - M/s Foresight Edutech Private Limited, New Delhi
Progress:
- MoU Signed between NIESBUD & LIA.
- Establishment of PMU
- PMU Team Onboarding
- Identification of Value Chains around Religious Tourism
- Identification of potential sectors for starting an enterprise with regards to religious tourism
- Identification of Stakeholders
- Development of Questionnaires for Scoping Studies