The Sensitization and Capacity Building Workshop for Women Entrepreneurs is one of the initiatives under the Raising & Accelerating MSME Performance (RAMP) Project being implemented by Maharashtra Small Scale Industries Development Corporation (MSSIDC). It aims at providing technical and management awareness to MSMEs led by women and to focus cohort entrepreneurs with a view to improving the social and economic impact of the RAMP programme on disadvantaged sections.
The programme aims to provide training on their most essential needs – including formalization, value enhancement, certification, diversification, market access, technology incorporation, packaging and branding, etc.
The National Institute for Entrepreneurship and Small Business Development (NIESBUD) has been entrusted as an Implementing Agency by MSSIDC under the RAMP Programme to conduct Capacity Building Workshop for Women Entrepreneurs across Maharashtra.
The Sensitization and Capacity Building Workshop for Women Entrepreneurs organised by NIESBUD aims to create awareness among women-led MSMEs about essential aspects of running and scaling up a business. The programme addresses key areas such as entrepreneurial support ecosystems, including government schemes, regulatory compliance, and formalization processes. Additionally, it introduces participants to important elements like digital marketing, e-commerce, financial literacy, and legal compliance. Through sessions on accessing finance, banking, and leveraging digital tools, NIESBUD helps MSMEs understand the resources available to them, thereby playing a vital role in fostering informed decision-making and sustainable business practices under the RAMP project.
Programme Objectives
- To educate participants on available government schemes, incentives, and regulatory compliance for MSMEs at the central and state levels.
- To provide knowledge to women entrepreneurs on technical and managerial skills to formalize, scale, and sustain their businesses.
- To provide knowledge on business formalization, certification, and value addition to improve market competitiveness.
- To capacitate the participants to leverage digital marketing strategies, e-commerce platforms, and social media tools for business expansion.
- To enhance understanding of financial planning, banking, credit access, and microfinance opportunities to ensure sustainable financial management.
- To guide entrepreneurs in product packaging, branding, and marketing strategies to strengthen market positioning.
- To promote the integration of digital payments (UPI, POS tools, etc.) to enhance business efficiency.
- Provide guidance on website development, digital linkages, and online business presence.
- To provide mentoring and handholding support to participants to obtain financial, marketing, regulatory linkages to scale up their enterprises.
Eligibility Criteria for Participants
Women entrepreneurs running micro, small, and medium enterprises having valid Udyam registration of Maharashtra State.
Achievement
The Institute has provided training to 4,070 participants through 83 workshops conducted in different districts of Maharashtra.
